Frequently Asked Questions

   How do you count banner exchange ads served on my site?
You will receive a credit on your account each time you show one impression of someone else's ad on your web pages.

   How do you determine what to show in my ad?
Our system checks your site initially to establish your basic category that the site will fall under.  This is your basic category that determines the best products to show on your site.  From this base category your individual ads are then categorized for specific information obtained about what your visitors are looking for to deliver the best fit to maximize sales for your store.  This allows the system to become intelligent about what products will do the best for your website.

   How do you determine the category of my ads?
Unlike other services our system is designed to create a consistent and dependable method of categorization.  When you create a new ad our system will go out to your link and retrieve the information at that address.  Once this information is received our system then automatically categorizes the ad based on certain criteria established by the content of your website.  As more ads are entered into the system the categorization process becomes more intelligent.  

As time passes we continuously review the results of your ads and utilize those results to fine-tune the targeting of products to your website.  The more time that passes and the more information we accumulate the better we can analyze and target the products to your site that will generate high sales volume for your account.

   What if my category does not seem to fit my site?
Most ad delivery systems are either based on information accumulated from your visitors or the content on your website.  Our system is unique in that it utilizes both types of information to maximize your sales opportunities.  Our system looks at what your visitor is interested in as well as the content of your site and determines what the best product would be to display to your visitors.  We are continually working on further refining our techniques for each of our clients to further enhance their sales.  Using our services allows you to focus on other areas to enhance on your site while we work to optimize your sales.  Of course you are always welcome to check with us to see if your category may need to be reviewed for a better fit!